You’ve got to ride it to believe…

The link below is a short excerpt from a cute documentary that tells the story of the company that popularized the cargo bike in America. What Xtracycle came up against in trying to promote their cargo bike is the same phenomena that we’ve come up against and which Joe Partridge pointed out to us, which is that most folks have a hard time seeing the bicycle as a tool for cargo and for transportation and instead see it as a toy or a piece of recreational equipment.


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